Gregory Goes There

Backpacker Magazine does a lot of polls to understand who its subscribers are. It also polls its subscriber base on the gear they use, what kinds of activities they participate in, and a whole host of other subjects. Good stuff, since it definitely pays to know who it is that’s interested in what you’re doing.

And good stuff for companies that build backpacks, since one can deduct that readers of a magazine with the name Backpacker might be interested in buying what you’re making.

Over the years, Gregory has been psyched to be ranked by Backpacker readers as a favorite pack brand, consistently topping categories that ask readers to rank pack brands that offer the best comfort, highest performance and most advanced technology.

We were excited once again to see in the current January issue that the average Backpacker subscriber’s favorite pack brand is Gregory. We know internally that making the most comfortable packs is in our DNA, but it’s nice to have confirmation that you’re reaching one of your core audiences.